Most small businesses run on sticky notes, group chats and a prayer. We're a small studio that listens carefully, then quietly ships the calm, beautiful software you actually need. Booking systems. Websites. AI that does the boring stuff.
Custom software for small businesses: booking systems, websites, AI automations, and the internal tools you've been wishing existed, all under one roof. We start with whichever one your business needs right now, and grow from there.
The waiting list, the no shows, the WhatsApp messages at odd hours, gone. We build calendar systems that fit how you actually work, with deposits, reminders, and a dashboard your front desk can actually use.
A real website: clear, beautiful, and pointed straight at the thing you want people to do. Whether that's a booking, a quote, or a phone call. We measure what works and rebuild what doesn't.
Quiet little workers that handle the inbox, draft the reply, follow up with the lead, and surface only what you actually need to see. Tuned to your tone of voice, not a generic chatbot.
The internal dashboard you've been describing to ChatGPT. The membership portal. The intake form that finally syncs with your CRM. If it doesn't exist yet, we'll build it small and useful first.
Sami started Luno Labs in 2022 because too many small businesses were being sold software they didn't need by people who wouldn't return their calls. He's an ex IBM engineer, led an AI education initiative at Google HQ, and has shipped 40+ production builds for teams who needed calm, reliable software that still runs long after launch day.
But mostly he just likes building useful things for people who actually use them.
From first conversation to launch, here's exactly what working with us looks like.
A free intro call. You walk us through your business, your bottlenecks, and the version of this that would actually feel like a relief. We mostly just ask questions.
After we understand the shape of the work, you get a one page scope: what we'll build, what we won't, the price, and what "done" looks like. If it doesn't feel right, we redraft. No commitment yet.
We work in tight loops with real previews you can click through, not slideware behind a curtain. You comment, we adjust. No agency theatre.
After launch, we stay close for fixes, training, and polish on us. Then an optional care plan if you want us around while you run the business. No lock ins.
Product, brand, and backend: handled with the same attention to detail at every scale, from a tight brief to a full product.
Luxury rental: full web app and integrated booking.
Padel analytics: algorithms, AI, and product design.
Premium brand site: sharp and confident.
Telegram futures bot: high stakes, high care build.
London trades: first serious digital presence.
Money skills for young people, wired into schools.
Camden charity: mission led site on an urgent brief.
Elite youth football: booking built for every athlete.
The team listened more than they talked, which was already unusual. Then they delivered working software while we were still comparing polite proposals from other shops.
I didn't have a website. I didn't really know what I needed. Sami's team made the whole thing feel embarrassingly easy.
We replaced three tools and a spreadsheet with one quiet dashboard. The team gets back real capacity, fewer copy paste loops and fewer panic fixes.
They felt more like a thoughtful neighbor than an agency. No nonsense, no jargon, and the work was beautiful.
No jargon quiz at the end. If you've never bought software before, you're in the right place: these answers are for you.
A relaxed conversation: no pitch deck, no obligation. You talk, we listen, and at the end you'll know whether software actually solves your problem, or if it's something simpler.
Grab a slot on the calendar. You'll get a confirmation and a short note so we show up informed, no forms, no inbox ping pong.